NAILED IT is a DIY device that makes the job of nailing pins, nails and tacks etc. A whole lot easier.The product reduces the danger of destroying your nail bed of your fingers. Therefore not only protects the user but also protects the wood from indentations caused by error from the user when using a hammer.The product is also multifunctional and incorporates a ruler for making marks and measurements. Suited mostly for small based projects or hanging a picture frame up for example. Targeted at the average consumer for DIY anywhere requiring a nail to be struck.